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🌟 Learn Social Media Like A Pro
What Is Social Media?
What Is Social Media? (5:23)
Social Media Demographics
Get Set Up (0:45)
Image Dimensions: All You Need For Your Social Media Marketing
Plan: Goals & Objectives
How To Set Social Media Goals (8:45)
Goal Setting Form - fill this in!
Strategy: Personas
What We Will Cover
Personas - Who? How? Why? (5:53)
Personas: All You Need To Know
Personas Building Form - fill this in!
Strategy: Social Media Platforms
Introduction (0:31)
LinkedIn (2:53)
Instagram (2:35)
Facebook (3:29)
Twitter (2:48)
Snapchat / Tik Tok (2:12)
Pinterest (1:24)
Quora (0:42)
Social Media Demographics: Stats To Make A Business Case
Conclusion (0:29)
Content: Plan, Create, Schedule
What Are We Going To Do Today (1:09)
Content Types - which ones work well for LinkedIn, Instagram, Twitter & Facebook (6:01)
Step 1: Planning - tools you can use to plan your content, including evergreen content (4:13)
Step 2: Create Content - how to source images and video (5:58)
Step 3: Posting - scheduling tools you can use (3:24)
When To Post - Best Times For Each Platform (4:05)
👉🏽 Download this: all our best tips and tools for making great content
👉🏽 Brightspark Content Planning Template - good for LinkedIn
👉🏽 Twitter Content Calendar Planning Tool
👉🏽 How To: Make Video Transcripts, SRT files, etc.
Instagram
What We Will Cover (3:18)
Setting Up Your Profile (2:27)
Profile Optimisation + Brand Aesthetic Masterclass (43:07)
How To Switch Your Account to Business (1:14)
How To Set Up A Creator Account (1:17)
👇 Download: Instagram Basics 2020
Creating Content For Instagram (7:31)
Best Practices For Posting On Instagram (6:33)
Instagram Stories (6:14)
👇 Download: Instagram Content: Stories, Posts, IGTV, UGC Guide
Growing Your Followers (5:03)
Metrics & Analytics (1:59)
How To Plan Your Grid With Planoly (1:06)
Highlights: How To Set Up (1:29)
Advertising On Instagram (2:20)
LinkedIn
What we will cover (1:10)
5 reasons to be on LinkedIn in 2020 (1:19)
Metrics for success, including should I use Premium? (3:44)
Profile settings, start with these (1:41)
Tip for people with interesting names (1:03)
Profile picture (1:38)
Background pictures (1:27)
Headline (2:07)
Summary / About (4:32)
Completing your profile: Education & Recommendations (3:36)
Connections strategy (3:57)
How to find people (1:12)
What to do when they connect (1:04)
How to Boolean search (1:44)
How to send messages, including InMail (0:58)
👇 Download: Metrics, Profile & Connections
Posts, reactions, articles (1:59)
When to post? (0:32)
Content hierarchy (3:53)
Articles (3:05)
Video (3:15)
How to use the content planning template (6:20)
LinkedIn Content Planning Template 🏆
👇 Download: Content hierarchy. Types of content. Evergreen content.
LinkedIn Groups (0:57)
Other features inc. Automation (2:58)
Ads (6:06)
👇Download: Recommendations. Download LinkedIn contacts.
Facebook Ads
What We Will Cover (1:28)
The Opportunity (2:33)
Do This Once: Set Up Facebook Business Manager (10:13)
Do This Once: Set Up Facebook Pixel (2:51)
Do This Once: Add Your Credit Card & Spending Limit (1:15)
Tools You Can Use (5:43)
Customer Journey (6:22)
Ad Objectives (7:37)
Audience Targeting (8:11)
Placement & Budget (8:33)
Creative (4:37)
Measurements (2:20)
Power Tip: Don't Forget Google! (0:58)
Push The Button! (1:10)
The Ultimate Guide To Facebook Ads
Allocate Your Budget - fill this in!
Facebook Ads Audience Testing Template - fill this in!
Facebook Live
The Business Case (3:33)
Why Live + Ideas (7:00)
The Basics (1:23)
Performance (3:24)
Formula (3:06)
Tools & Kit (2:39)
Metrics (1:32)
Recycling Live Content (2:14)
How Long? (1:09)
Recap on Facebook Live (1:57)
Bonus: Get The Infomercial Formula
Your Step-By-Step Guide To Facebook Live
Engage: Customer Service
What We Will Cover
Reviews, Comments, DMs (4:35)
Listening Tools (2:07)
13 Words You Never Use With Customers
How To: Respond to Reviews, & Listening Tools
How To Do It (5:18)
Convert: Email
How To Convert Leads Using Email
Reasons To Use Email (1:10)
3 Tips For Great Newsletters (3:07)
--- List Building (4:00)
--- Content Best Practice (6:43)
--- Testing (2:22)
-- Which Tool? (0:53)
Simple Automation Sequence (1:38)
Automated Emails (1:41)
Step-by-step Guide To Email Marketing
5 Steps To Convert A Lead Using Social Media
Nifty Tools
TWITTER | How To Work Twitter For Events
IMAGE EDITING | Remove.bg
VIDEO EDITING | Lumen5
VIDEO EDITING | Animoto and Biteable
SOCIAL MEDIA MANAGEMENT | Tweetdeck
SOCIAL MEDIA MANAGEMENT | Buffer
GRAMMAR EDITING | Hemingway Editor
Bonus Bits
Write for Web: Copywriting (12:12)
Twitter Ads (22:37)
Basic Actions For Twitter Newbies (1:38)
Power Tip: Don't Forget Google!
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