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Learn Social Media Like A Pro
What Is Social Media?
What Is Social Media? (5:23)
Social Media Demographics
Get Set Up (0:45)
Image Dimensions: All You Need For Your Social Media Marketing
Plan: Goals & Objectives
How To Set Social Media Goals (8:45)
Goal Setting Form - fill this in!
Strategy: Personas
What We Will Cover
Personas - Who? How? Why? (5:53)
Personas: All You Need To Know
Personas Building Form - fill this in!
Strategy: Social Media Platforms
Social Media Demographics: Stats To Make A Business Case
What We Will Cover
Facebook (4:24)
Twitter (2:53)
LinkedIn (1:08)
Instagram (3:07)
Snapchat (5:11)
LinkedIn Profile Tips, Groups & More...
Ephemeral Content: Snapchat, Instagram & Facebook Stories
Pinterest (2:52)
Bonus Platforms (4:02)
Content: Plan & Create
What We Will Cover
Video Content (5:35)
How To: Make Video Transcripts
Links (1:21)
Images (2:53)
Infographics & Illustrations (0:58)
Facebook & Instagram Images (1:05)
Content Planning (2:57)
How To: Make Great Videos, Images, Links & Gifs
How Much Content? (1:35)
How To Use The Content Planner (below) (3:56)
Content Planning Template - fill this in!
Promote Your Content (1:13)
When To Post (3:28)
Image Editing Tools - Which One To Use?
LinkedIn
New Lecture (6:13)
Instagram
What We Will Cover (3:08)
Setting Up Your Profile (2:27)
Creating Content For Instagram (7:31)
Best Practices For Posting On Instagram (6:33)
Growing Your Instagram Community (5:03)
Metrics & Analytics (1:59)
Instagram Stories (6:14)
Advertising On Instagram (2:20)
Follow These Instructions To Get Set Up On Instagram
The Ultimate Guide To Instagram Stories
NEW: Instagram Algorithm, Captions, Curating
How To Plan Your Grid With Planoly (0:51)
Facebook Ads
What We Will Cover (1:28)
The Opportunity (2:33)
Do This Once: Set Up Facebook Business Manager (10:13)
Do This Once: Set Up Facebook Pixel (2:51)
Do This Once: Add Your Credit Card & Spending Limit (1:15)
Tools You Can Use (5:43)
Customer Journey (6:22)
Ad Objectives (7:37)
Audience Targeting (8:11)
Placement & Budget (8:33)
Creative (4:37)
Measurements (2:20)
Power Tip: Don't Forget Google! (0:58)
Push The Button! (1:10)
The Ultimate Guide To Facebook Ads
Allocate Your Budget - fill this in!
Facebook Ads Audience Testing Template - fill this in!
Facebook Live
The Business Case (3:33)
Why Live + Ideas (7:00)
The Basics (1:23)
Performance (3:24)
Formula (3:06)
Tools & Kit (2:39)
Metrics (1:32)
Recycling Live Content (2:14)
How Long? (1:09)
Recap on Facebook Live (1:57)
Bonus: Get The Infomercial Formula
Your Step-By-Step Guide To Facebook Live
Engage: Customer Service
What We Will Cover
Reviews, Comments, DM's (4:35)
Listening Tools (2:07)
How To: Respond to Reviews, & Listening Tools
How To Do It (5:18)
Convert: Email
How To Convert Leads Using Email
Reasons To Use Email (1:10)
3 Tips For Great Newsletters (3:07)
--- List Building (4:00)
--- Content Best Practice (6:43)
--- Testing (2:22)
-- Which Tool? (0:53)
Simple Automation Sequence (1:38)
Automated Emails (1:41)
Step-by-step Guide To Email Marketing
5 Steps To Convert A Lead Using Social Media
Nifty Tools
TWITTER | How To Work Twitter For Events
IMAGE EDITING | Remove.bg
VIDEO EDITING | Lumen5
VIDEO EDITING | Animoto and Biteable
SOCIAL MEDIA MANAGEMENT | Tweetdeck
SOCIAL MEDIA MANAGEMENT | Buffer
GRAMMAR EDITING | Hemingway Editor
Bonus Bits
Write for Web: Copywriting (12:12)
Twitter Ads (22:37)
Basic Actions For Twitter Newbies (1:38)
Power Tip: Don't Forget Google!
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